Salt Lake City –Doray Home, a leading developer of eco-friendly home products that help prevent mold with quick-drying materials, announced the appointment of retail leader Alicia DeFinis as its CEO. In this new role, DeFinis will help scale Dorai Home’s operations in 2022 and beyond by expanding its team, as well as introducing new market channels and innovative products. The company’s founding partners, Jason Klug and Kelsey O’Callaghan, will remain on the board of directors and will continue to collaborate on the development and production of future products through Klug’s company, Klugonyx.

“We are thrilled to welcome Alicia as the first CEO of Dorai Home,” said Jason Klug, CEO and founder of Klugonyx and co-founder and chairman of Dorai Home. “Her impressive track record of driving innovation across multiple retail platforms will benefit the entire Dorai team as well as our customers. We are confident that she will continue to lead the company with a clear focus and help grow Dorai as it expands into untapped markets.”

With over a decade of retail and e-commerce experience, DeFinis most recently served as Vice President of Partner Development at Walker Edison (a Blackstone company), where she was responsible for their North American partner ecosystem including development, distribution channels , sales, and onboarding. Prior to joining Walker Edison, Definis held several roles at Walmart Marketplace, as well as senior positions at Amazon and Pure Storage.

With a consistent 300% year-over-year growth since its founding in 2018, Dorai Home aims to become a $100 million brand in the next three to five years through DeFinis’ leadership strategy in omnichannel sales strategy in emerging global markets.

“I am honored to take on the role of CEO of Dorai Home,” said Alicia DeFinis, CEO of Dorai Home. “The company’s continued momentum is amazing and I look forward to taking Dorai’s vision of becoming the leading eco-chic brand offering thoughtfully designed homeware to the next stage of growth.”

DeFinis holds a bachelor’s degree from Drexel University’s LeBow College of Business. She currently resides in Utah with her husband.

DeFinis will attend the Global Ecommerce Acceleration Summit 2022 in Salt Lake City, Utah from June 15-16, 2022. To schedule a meet and greet, please contact here.

Oh Dorai Home

Dorai Home, eco-chic home products that help prevent mold with quick-drying materials, is a fast-growing D2C brand that creates carefully crafted homewares from sustainable materials that dry instantly. Dorai products are made with Diomat®, Dorai’s flash drying technology that combines the moisture-wicking properties of diatomaceous earth with recycled paper fibers – a natural, environmentally friendly way to prevent mold. Dorai Home was founded in 2018 by two founders with operational experience, driving 300% year-on-year growth. The company’s headquarters is located in Salt Lake City. Learn more at

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